LEAD GENERATION & OUTBOUND INFRASTRUCTURE

From Cold Outreach to $5K–$6K/Month Retainers in 30 Days

BetterAMS runs Amazon advertising for sellers doing $1M–$100M in annual revenue. Managing that client base means handling $60M+ in ad spend every year. Those sellers are hard to reach, skeptical of agencies, and drowning in cold pitches. They had no system to get in front of them. Here's what Chloe built and what it produced in 30 days.

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BECAUSE EVERY WEEK WITHOUT A LEAD SYSTEM IS ANOTHER $3M+/MONTH SELLER CLOSING WITH SOMEONE ELSE. 

BetterAMS knew their market. They had no system to reach it. 

An Amazon advertising agency handling $60M+ in ad spend for sellers doing $1M–$100M in annual revenue had a problem most agencies don't talk about: the better your ideal client, the harder they are to reach. Before Chloe, nobody had answers to these 4 questions: 

  • How do you find sellers doing $3M+/month without spending hours manually digging through marketplace data?
  • What does a cold outreach sequence say to a 7-figure seller that doesn't read like the 10 other agency pitches already sitting in their inbox?
  • How do you reach the right prospect once without burning your credibility on the wrong ones first?
  • How do you make the first conversation worth 30 minutes of a high-volume seller's time?
I Have the Same Problem
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Because FINDING 7-FIGURE AMAZON SELLERS ISN'T A GOOGLE SEARCH — IT'S A SYSTEM.

A lead engine built for a market that ignores everyone else 

Chloe built BetterAMS a lead generation system specific to the Amazon advertising market. That meant 2 things: identifying sellers doing $1M–$100M in annual revenue by revenue signals not manual marketplace digging and writing outreach sequences for an audience that gets pitched every week and has learned to ignore most of it.

Within 30 days, the system booked 3–5 sales calls. Every prospect on those calls was doing $3M+/month. 1 of those calls became the biggest retainer BetterAMS had ever closed: $5,000–$6,000/month.

From no structured lead generation to 3–5 qualified calls in 30 days and a record retainer on the first close.

Build My High-Ticket Lead Engine

The results

What the first 30 days delivered

In a market where the wrong outreach does more damage than no outreach at all, every number below came from the right ones. 

0–5

Qualified sales calls booked in the first 30 days. Every prospect doing $3M+/month in revenue.

$0K–$6K

The biggest retainer in BetterAMS history, closed directly from this system per month.

$0M+

Annual ad spend BetterAMS manages across their client portfolio. The market their new clients now operate in.

The biggest retainer they'd ever closed in 30 days

An Amazon advertising agency with $60M+ in annual ad spend. No lead generation system. Here's what changed.

Situation

BetterAMS runs Amazon advertising for sellers doing $1M–$100M in annual revenue. Their ideal prospects — high-volume, skeptical of agencies had no reliable way to be reached without hours of manual research and burned outreach attempts.

Solution

Chloe built a 2-part lead generation system: revenue-signal-based prospect identification to find the right sellers, and outreach sequences written specifically for an audience that ignores generic agency pitches.

Results

3–5 qualified sales calls booked in 30 days. Every prospect was doing $3M+/month. 1 of those calls closed as the biggest retainer in BetterAMS history: $5,000–$6,000/month.

What clients say

Heard it from the co-founder who closed it

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"One of those turned into the biggest retainer we've ever closed."

"We work with 7- and 8-figure Amazon sellers, which is a niche, high-bar market and her system got us in the door with them, fast. Within 30 days, we booked 3 to 5 sales calls with top-tier sellers doing over $3M/month. One of those turned into the biggest retainer we've ever closed $5K to $6K/month. Her process is structured, repeatable, and super sharp. If you're an agency or service provider in the Amazon space, I highly recommend working with her. It works."

Taylor Benterud

Co-Founder @ BetterAMS

Marketing blames Sales.
Sales blames the CRM.

We fix the system — so everyone stops pulling in the same direction.

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